The new Texas Data Privacy Law goes into effect on July 1, 2024. The law pertains to the collection and processing of consumers’ online data and applies to healthcare companies, among others. This article explains some of the major points.
A consumer can exercise their right to:
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Confirm whether a business is processing their personal data and be able to access their personal data
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Correct inaccuracies in their personal data, taking into account the nature of the personal data and the purposes of the processing of their personal data
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Delete personal data provided by or obtained about the consumer
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Opt out of the processing of personal data for purposes of targeted advertising, the sale of personal data, or profiling in furtherance of a decision that produces a legal or similarly significant effect concerning the consumer.
Businesses have 45 days to respond to a request, although the deadline can be extended if they notify the consumer and give a reason. Attorney General Paxton is already gearing up to enforce this new law.
